The diet class trap

I was recently chatting to someone about diets. They told me that they were a regular at a well-known slimming club.  They’ve been attending for eleven years.

Eleven years.

I’ll just leave that there for a minute.

And here is the problem with much of the diet industry.

It’s not about helping you be really successful. A bit successful perhaps.  Successful enough that you will be happy with some changes, successful enough that you attribute those changes to a brand, successful enough that you will keep buying their products and paying the weekly meeting charge.  But not so successful that you reach all your targets, change all of your unhelpful behaviours…..  and then stop going.

I know clubs and groups can work for some people. The weekly weigh-in can provide some focus, and the group support can be helpful. But never forget they are not in it for you. They are in it for your cash.  They need to lock you in to the cycle of seeing this way is the only way and purchasing their products is better than finding your own type of healthy eating.

And if you have been going for eleven years and you are still not where you want to be, just maybe it is time to try something else instead.

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